Here are a few reasons and remedies
Reason
Overpriced
Remedy
New market analysis, lower price
Reason
Price reductions too little, too late
Remedy
New market analysis, significantly lower price below the next price break or two
Reason
New competition since property listed
Remedy
New market analysis, lower price, offer incentives
Reason
Builder competition
Remedy
New market analysis, offer upgrades competitive with builder
Reason
Difficult to show, not readily accessible
Remedy
Use lockbox and readjust showing hours if necessary
Reason
Glutted or slow market
Remedy
Adjust pricing and offer incentives
Reason
Property has become shopworn
Remedy
Add new photos, offer incentive, inform area REALTORS®
Reason
Many showings but no offers
Remedy
Reduce price
Reason
Offers forthcoming but not consummated
Remedy
Re-examine counters and adjust to offers
Reason
Condition (maintenance problems)
Remedy
Freshen up and review ways to improve
Reason
Condition (major problems)
Remedy
Rehab as necessary—new carpet, paint
Reason
Cosmetic allowances have not enticed offer
Remedy
Rehab as necessary—remove allowance
Reason
Location not desirable
Remedy
Compensate with price adjustment
Reason
Property showcased poorly
Remedy
Hire staging professional or ask REALTOR® for suggestions
Reason
Property not being shown
Remedy
Make property more accessible with lockbox
Reason
Pets (odor, soil, and intimidation)
Remedy
Deodorize carpet, cage pets when not home
Reason
Neighbors or neighborhood
Remedy
Counsel with neighbors regarding interference and condition of their properties
Reason
External influence (new highway, etc.)
Remedy
Adjust price, gather accurate data, and prepare fact sheets
To contact us to schedule a Free Home Listing Presentation, call us at 214.405.3640 or email us at contact@themattesongroup.com