Coldwell Banker’s 106-year legacy, commitment to innovation and highly successful “Gen Blue” sales professionals have placed Coldwell Banker at the top of the real estate industry.
The RealTrends Top 500 is another example that showcases the size, scope and power of the Coldwell Banker brand.
Yet some of our competitors rushed to make statements on an office or brokerage level.
Some of these facts failed to take into account that NRT LLC, the nation’s largest brokerage company that primarily does business as Coldwell Banker Residential Brokerage, consolidates its
information into one Real Trends entry.
So, to correct some misperception, we went in-depth into the numbers:
Coldwell Banker was 90.4% higher in sales volume than our nearest brand competitor
and had 60% more sides than the other brand.
Here’s a look at how the top five brands truly fared on the RealTrends Top 500.
| Company /Brand Name |
# Affiliated Companies Represented |
2011 Transaction |
2011 Dollar Volume Sold |
| Coldwell Banker® |
58 |
413,980 |
$118,913,029,631 |
| Prudential Real Estate Affiliates® |
42 |
191,068 |
$62,461,780,605 |
| Keller Williams Real Estate® |
116 |
258,443 |
$51,871,844,625 |
| ReMax Real Estate® |
116 |
239,173 |
$48,636,516,565 |
| Sotheby’s International Realty® |
8 |
22,329 |
$18,246,758,797 |
METHODOLOGY
Coldwell Banker allocates both units and dollar volume published in the annual Realtrends survey to each of the largest 10 national brands in order to determine ranking of those brands. Those with multiple brand presences (NRT, HomeServices of America, Inc., etc.) cited in the RealTrends Top 500 were broken out by brand. Prudential ranking includes public data from Prudential Carolinas and Prudential California (San Diego) which had previously been included under HomeServices of America, Inc.